A Full Profile includes things like:

• Full Name
• Photo
• Total NikeFuel earned
• Nike+ gear you use
• Nike+ device activity like runs, basketball games, training sessions or FuelBand syncs - including location, if shared
• Nike+ site or mobile activity like achievements and goals
• Your friends

The friend feed includes activity like:

• Nike+ device activity like runs, basketball games, training sessions or FuelBand syncs - including location, if shared
• Nike+ site or mobile activity like achievements and goals
• New friends
• 3rd party connections